Maruchan, a company which produces various foods, makes atleast two items that define me, and other people too, probably. They manufacture both Top Ramen, a type of ramen obviously and Instant Lunch, a cup-o-noodles sort of deal. Now, the point is that the preparation of these, ahem, dishes is so simple that it attracts a certain type of person to eat them. For each, boil water and add noodles, basically. So all you need to enjoy these foods is about 50c a serving, water and an open flame. What could be better for late night hackers, poor college students, social lepers and the like. Not that this is the only type of person who would eat a Maruchan product, but I'd be willing to bet that they are the overwhelming majority.