The idea that the internet gave people too much choice, and they would be much happier if micro$oft made them something more like television (manifested in active channels). Of course, it failed utterly. When wired magazine put out their push issue, hyping push as the next big thing, it rang their death knell.
Now, of course, wired is owned by conde-nast, and they have about as cutting-edge future savvy as vogue.