It once seemed to me that the tendancy to anthropomorphisation could best be summed up in the apparant arranging of everyday objects in the environment--buildings, shadows on walls, objects seen in perspective, but all perfectly natural--into faces.

Many reports of those who injest themselves with psychodelics, both for recreation, and religious purposes purposes, suggest that the vision of the face of God may not be an uncommon experience.

I'm not sure I would use the phrase desire to shape the world, as sAnTa above does, rather it seems to me that, on the face of it, this is the active imagination striving to see itself in the world--and having little choice about it.