Geographically speaking, the spread of ideas or knowledge (
innovation) from their
origins to areas where they can be
adopted. Also known as
cultural diffusion.
Three Forces working against diffusion:
Distance. The farther from it's source the less likely an innovation will be adopted.
Time. The
acceptance of an innovation becomes less likely the longer it takes to reach
potential adopters.
Cultural Barriers - Ideas may not be adopted because of prevailing
attitudes or
taboos.
Diffusion in this sense is becoming more and more
obsolete. The reason?
Technology. How easy is it to get your idea to people on the other side of the world? Quite easy...just look at
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