People are having an information
overload in today's present society
. Many of us buy things
we don't usually need because of the effective tricks advertisers use on us. Advertisers have utilized different communication methods to send their hidden messages to us. Some of these
methods are TV, radio, papers, and the internet.
TV advertises are annoying and wastes time, people tend to complain every time their favorite
show become interrupted with an advertisement. Television advertises lean toward being expensive because of high production costs, especially when celebrities like Michael Jackson
, Britney Spears
, other famous singers, or famous soccer players are hired to make an advertisement. It also depend on the time slot being used, higher viewer rate usually equates to higher price tag, soccer
matches is one popular example of many audience. Emphasis in TV advertisements is placed on visual imagery for the viewer to see. Repetition of an advertisement on TV will make more people tend to fall for the product or service being advertised. Take Pepsi
for example; there are many soft drinks available but Pepsi is the most known because it is over advertised on TV.
Another form of advertising is through the radio. Radio advertising is cheap. It transmits auditory messages for the listeners to hear. People will often get annoyed when their favorite music program get interrupted by advertisements. Most radio advertisements will contain a phone number to dial, or a location for customers to reach the product or service being advertised.
In addition, paper media advertisements includes billboards, fliers, newspapers, and magazines. If the newspaper or magazine in question is highly circulated, then the advertisement tend to be expensive for the advertiser. Most billboard advertises have a fixed price and location may also determine the price. Paper media advertising is less annoying since people have a choice to skip the advertisement or read it.
Finally, internet advertisements can be seen while people go on line. Webmaster
s often charge for their ad prices by two means, impression count, or click count, the former is calculated
by how much a web page is viewed and the latter is calculated by how much a surfer clicks on an advertisement. Pricing for such scheme can be any where from 0.1$ per 1000 impressions, or 0.1$ per click, it may vary from site to site, going as low as 0.01$ and as high as 0.5$. Static advertisements are less annoying to surfers, while popup ads
seem to irritate most of web surfers.
TV & Radio advertisements are annoying to most people, while paper and static web pages are less annoying. A larger audience translates to higher charges for the advertisers in all cases. TV, Paper, and Internet advertisements are visual in nature, while Radio advertisements are auditory in nature. From these media types, advertisers get to chose how to reach their potential customers.
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