Morningside is also an area of Edinburgh -- it is most notorious for the BBC2 advert on which the two old wifeys are going:
-"Morningside"
-"Kelvinside"
-"Morningside"
-"Kelvinside"
...
(Kelvinside after an area of Glasgow with sortof the same, well-moneyed, properties).

The people who were born and have lived in Morningside all their lives have tended to evolve a certain kind of accent -- the Pan Loafie.