Alternative to
Web URLs, similar to
AOL keywords,
promulgated by
RealNames. Supported by many
search engines/
portals and recent versions of
Microsoft's
Internet Explorer. Internet Keywords of brands and trademarks can only be acquired by the owners of those brands and trademarks, making them attractive for big corporations,
The Man,
and/or anyone else fending off
cybersquatters. They also allow people to buy keywords like "hot sex xxx horses virgins donkeys free," which aren't
memorable but will cause the site to pop up at the top of search results at
search engines that support Internet Keywords. More information is available at RealNames'
Web sites, web.realnames.com and www.internetkeywords.org. An Internet Keywords trial page is at web.realnames.com/Eng/Eng_ResultsPage_try_it.asp .
Also the name of a similar but unrelated system in Netscape browsers, with keywords assigned by Netscape. More information is available at home.netscape.com/escapes/keywords/ .