Alternative to Web URLs, similar to AOL keywords, promulgated by RealNames. Supported by many search engines/portals and recent versions of Microsoft's Internet Explorer. Internet Keywords of brands and trademarks can only be acquired by the owners of those brands and trademarks, making them attractive for big corporations, The Man, and/or anyone else fending off cybersquatters. They also allow people to buy keywords like "hot sex xxx horses virgins donkeys free," which aren't memorable but will cause the site to pop up at the top of search results at search engines that support Internet Keywords. More information is available at RealNames' Web sites, and An Internet Keywords trial page is at .

Also the name of a similar but unrelated system in Netscape browsers, with keywords assigned by Netscape. More information is available at .

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