Johnson & Johnson Baby Shampoo. When I was little I would call it "No More Tears" because that's what's written on the red bit of the label (at least that's what Mom told me because I couldn't yet read.) This is the best smelling shampoo in the whole, wide world. It's golden yellow, like the lightest and sweetest honey and their advertising pitch is actually true: if you get some in your eyes, it doesn't sting.