When someone does something so bad for so long, they actually can get better at it. I am (God, I hate to admit this) now un-muting the TV when I see one of these PriceLine commercials come on.

What was once too horrible to witness has now actually become interesting. Shatner obviously not only has no shame, but he must have a sense of humor. I realize that I'm out on a very small limb here, but I'm laughing my ass off at . . . / . . . with this guy as he rakes in gazillions in stock options from this dot.com enterprise of his.

When he looks right in the camera and ends the most recent ad with, "Dog?!" I'm in tears. How can something so wrong be so right?