Also the initials of
Stock,
Aitken, and
Waterman, who (while working for
PWL) were behind many artists and songs, mostly in the eighties. Examples include
Kylie Minogue,
Samantha Fox,
Cliff Richard...
Aitken left PWL in 1991; Stock and Waterman carried on for a while (with artists such as
Sybil,
Suzette Charles ... yeah, I've never heard of them either), before
Mike Stock also left PWL.
Stock's been having more success recently, with the pop band
Steps. Whether it's deserved or not is up to the individual. ;-)