Also known as the "cyber elite", the digerati are described as the people who influence how the world works. People like Rob Malda, Alan Cox, Linus Torvalds, the Teletubbies and of course Craig Shergold.

Digerati wouldn't be caught dead&with a copy of WiReD on their coffee table. The Digerati read Linux Journal, Psychology Today, Processed World and Scientific American or Science instead.