After winning an Academy Award for the 1984 movie Places in the Heart, Sally Field made an exuberant and often mocked acceptance speech which ended with the line, "I can't deny the fact that you like me! You really really like me!"

The corniness of it made it an immediate catch phrase in the months and years that followed. During the 2000 Ocscars, Charles Schwab debuted a commercial featuring Sally muttering her famous line to her broker.