Squier is the cheaper brand of guitars manufactured by Fender. Squiers are generally made in Mexico. Those models manufactured in other countries with cheap human labor forces vary in price, but essentially all of them are much cheaper then your American made Fender. The models are rather well made, and are targeted towards kids and beginners. The cheapest kinds often have problems with the neck, but a good Squier is almost as good as an American made Fender brand guitar.