In the United States of America there were 10% more bowlers in 1993 than 1980. This change has been accompanied by a 40% drop in the number of league bowlers. More and more people are thus choosing to bowl alone. Shifting trends in American bowling are an important social indicator since 80 million Americans go bowling each year. That’s almost a third of the total population and almost a third more than the voter turnout for the 1994 congressional elections. Even with the dropping participation, 3% of Americans belong to a bowling league

Solo bowlers consume far less pizza and beer of average than those who bowl in leagues. This is worrisome news for bowling alley owners. Apparently, the profit margin on actual bowling (including shoe and ball rentals) is quite low. Think about the rent on those enormous alleys. The money is to be made in the accompanying food and alcohol sales.