The number known by anyone in New England who listens to the radio or watches TV, it's the toll-free number for Giant Glass, auto windshield replacement experts. They come to your car with service as great as their name - Giant! The radio commercials, played incessantly during sports broadcasts, feature the following jingle:

Who do you call when your winshield's busted?
Call Giant Glass!
Call 1-800-54-GIANT!
Done right, done fast!
Wherever you are... we're number one!

The television commercial features everyday people singing parts of the song, including one construction worker who pretends his shovel is a guitar. It's really that popular. If you're in Boston sometime, walk up to someone and ask "Who do you call when your windshield's busted?" Ten-to-one says they answer 1-800-54-GIANT.