As I understood the advertisement, I saw the issue in a whole other way. What if it was for benefit of open-source? Let me try and explain my reasonings...
The more ideas that are out in the world, the more people will have to improve on it. If there were no patents, then what would we aim to improving? Inovation is driven by inovation. New products encourage new products, its an endless cycle.
Its a clash of worldviews here. One person believes that everything must be open-source, while someone else may disagree. Because you patent an inovation, doesn't mean that you are an evil monopoly. Its how capitalism works.