After reading
The Star Wars Anti-Smoking Ad, I was reminded of an old
Hamlet cigar advert, part of a campaign which reminded us that everything was alright as long as we were
smoking.
This particular one showed an assembly line of
3PO units, one of which has had its head placed on backwards. The
droid then places a
cigar in its mouth, then lights it with a handy
lighter attatchment concealed in its finger.
Bach's familiar yet haunting
Air on a G String plays in the background while the words "Hamlet: The Mild Cigar" appeared over the scene while everyone's favourite
camp droid puffed away.
This advertisement was only ever shown on the cinema in the advertisements before Star Wars was shown. I find it amusing that
Star Wars was used both to
attack and
promote smoking. Can we have some
consistency,
Mr Lucas?