Target Audience: Males, Ages 18-25(Open on shot of
Australian actor Paul Hogan standing
knee-deep in
ocean)
Paul Hogan: "
G'Day. Here in
Australia, things can get pretty
hot, and you need a
deodorant that works
hard for you and smells like
bloody salmon. That's why I use
Spawn Stick, the only--"
(
Shark leaps out of
water,
swallows
Paul Hogan)
Target Audience: Women, Ages 18-25(Open on
attractive man and
woman dancing in
exclusive club)
Man: "My dear, do I smell...
fish?"
Woman: "Yes,
silly, that's new
Sure Smells Like Bass deodorant, the only
deodorant endorsed by
Oprah Winfrey!"
(Man looks vaguely
disappointed)
Target Audience: Male Teens(Open on shot of
snowboarders racing down
snowy
mountainside; one boarder approaches the
camera)
Snowboarder: "When you gotta take your
sport to the
EXTREME, you can't afford to be
slowed down by a
deodorant that doesn't go to the
EXTREME, too! That's why I use
FISH-X -- the only deodorant that tames
body odor with the extreme
smell of fish!"
(
Female snowboarder walks by,
leers at male snowboarder)
Female snowboarder: "Hey,
love that
FISH-X!"
Target Audience: Female Teens(Open on shot of
mother and
daughter walking along
sunlit meadow)
Daughter: "
Mom, do you ever have times when you feel... a little too
fresh?"
Mom: "Sure, dear. We
all do. That's why I use
Summer's Trout, the deodorant that smells like a
big dead fish."
Daughter: "Thanks, Mom.
I love you."
Target Audience: Children(Open on shot of
Pikachu)
Pikachu: "
Pika Pika!"
(Pikachu takes out can of
Pokemon Fish Deodorant and rubs on
armpits)
Pikachu: "
CHU!"
Target Audience: Everythingians(Open on shot of
dem bones sitting at
computer)
dem bones: "You know, after a long hard day of
noding, you really appreciate the
power of
Big Linux Tuna deodorant, the only
fish-scented deodorant that knows to mention
Linux in its
name!"
(Enter
jessicapierce, dressed as a
can of
Big Linux Tuna deodorant)
jessicapierce (singing): "Big Linux
Tunagooglies, the only one for you-
nagooglies!"
(Enter
juliet and
knifegirl, attacking
jessicapierce with
aluminum baseball bats)
juliet and
knifegirl: "Get away from him, you
man-stealer!"
(
juliet,
knifegirl, and
jessicapierce roll on floor. dem bones
leans back in his chair and
smiles)
dem bones: "
Awww, yeah."