Valrhona is one of the best chocolate manufacturers on the planet but as with all of the "best" companies in this global economy, it has been purchased by a larger consortium. Now you will be seeing more Valrhona products in your local markets, kind of like Euro-Hersheys. The quality has already begun to go down as they were taken over a couple of years ago. But since they are a brand that has long been associated with high quality, people never thought to question. This is the key to a great marketing campaign aka scam, a solid high quality brand name coupled with a "new" line of mass marketable products. I am sure the hamburger before McDonalds was quite reputable, but would you seriously nominate a Big Mac as burger of the year?