Creativity is the ability to come up with ways of doing things that satisfy multiple conflicting goals. For example, the poet must express his ideas without violating his aesthetic goals (for example, being too direct, too obvious, too crude, or too dull). This is very difficult and requires complex problem solving skills. Indeed, creativity is the superlative of problem solving.

Like everything else, it can be learned and taught, but this is not simple. And with all learning, it is more a matter of acquiring the ability to look at a problem in a different way rather than memorization of fact.