A group of
business professionals who gather to trade
business cards, share
ideas for business development, and discuss the local
economy and its impact on the
members.
Many members of networking groups are either
small business owners,
marketing directors, or
PR directors of larger businesses. These companies join the networking organization to help
get their name out to the rest of the business community in the hopes of gaining a
referral or two.
Benefits of being a member of a networking group may include group discounts on health insurance, discounted rates to business development
workshops, and special access to members-only events hosted by the director or
president of the organization.