An
end user is similar to a
target audience. They are the people that will eventually
use or
consume a product.
With increasingly complex technology,
designers and
developers are focusing on the abilty of the
general public to understand, use, and consume products that are becomming much more
complex.
Why? Because the
GP is the the largest possible
consumer group, and thus the most potentially
profitable.
The exploitation of the infamous
stupidity,
inability or unwillingness to learn, quick acceptance of
fads and
predictability of the typical end user is something that the most
successful modern
corporations have used to
get an edge over competitors with
superior products or technology.
End users tend to prefer products, software environments, and other products that require as little thinking as possible.