(Make the E red.) One of two major edgy slogans used to promote the original PlayStation. Unlike ENOS Lives, this one was much more straightforward: expand it, and you get "You are not ready." (U R NOT red-E, get it?)

This expansive marketing campaign helped to launch a game console without resorting to cutesy cartoon characters. By catering to the older gamer, Sony found a very effective niche.

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