Famous lines include: "Yo quiero Taco Bell" "Viva gorditas!" "Drop the chalupa!" "Mmmmm...gooey"
You either love him or you hate him.
A group of Mexicans recently sued Taco Bell for creating a bad sterotype of hispanics. I'm not sure how the case turned out.
The famous chihuahua is a female dog called "Gidget." A male dog is sometimes used in the filming of the Taco Bell commercials.
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