To die the death is to meet the end that everything in a given category eventually meets.

"Yeah, the Honda flat-track racer was definitely superior to the Harley, but without factory support it died the death."

"We had a great L5R campaign going, but the GM started selling vacuums and it died the death."

"That old realtime VME Bus control board has been giving us trouble for months; I reckon it'll die the death any day now."

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