To die the death is to meet the end
that everything in a given category
"Yeah, the Honda flat-track racer was definitely superior to the Harley, but without factory support it died the death."
"We had a great L5R campaign going, but the GM started selling vacuums and it died the death."
"That old realtime VME Bus control board has been giving us trouble for months; I reckon it'll die the death any day now."