"You're Not Worthy"

A wonderful slogan for a wonderful drink. From the back of my pint: "... Arrogant Bastard Ale: Brewed in the style of a Strong Ale, this is an aggressive beer. You probably won't like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory --- maybe something with a multimillion dollar ad campaign aimed at convincing you it's made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal. Perhaps you think that multi-million dollar ad campaigns make a beer taste better. (Perhaps you're mouthing the words as you read this.)

This ale is 7.2% alcohol by volume. It comes in (AFAIK) 22 oz., draft, and big fucking bottles. It is kinda strong. Definately not a beer for someone who is a big fan of Hein-eckk!-en or horse piss...ummm i mean rolling rock.
Their ad campaign is kinda cool. Right now, there is a pint glass staring at me. It color scheme is a simplistic red and black layout framed and containing one bad mutha fucka of a demon with a mug in his hand. But I have to admit that even with a potent beer, even with a cool ad campaign that appeals to nihilits - gen Xers - and those who are actually tricked by ad campaigns, I filled this glass with PBR. Yes, Pabst Blue Ribbon. Why? Because I know that no beer is really produced with pure mountain water. I know that no beer will make me sexier. I know that I spend a lot on beer. I know that after my 5th or 6th one, they all taste the same. So, I buy cheap ass cans of PBR. It tastes good, it's cheap and I don't feel guilty in the morning. But, if you want to indulge yourself try some Arrogant Bastard.

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