An
advertising slogan to be found on the Snuggle fabric softener box reads, "
Freshness that lasts!" This
slogan, as so many these days with the increasing
bilingualism of the
United States, also appears in
Spanish; however, going against the great tradition of
unfortunately translated slogans or brand names (e.g. the Chevy
Nova), the slogan is actually
better in the translation:
"Frescura que dura."
Simple, direct translation. No accidental double entendres, no troublesome verb usage. And not only that, but it rhymes.
Could life get any more beautiful?