Roots is a Toronto-born Canadian clothing company founded in 1973. They are most well known for their stylish and unique outfitting of Canadian Olympic Teams in both the 1998 Winter Olympics and the 2000 Summer Olympics. Not being partial to Canadians showing up their athletes (this is humour...laugh :) ), the US team has signed on to be outfitted by Roots for the 2002 Winter Olympics as well.
Prior to the 1998 Winter Olympics, Roots was a well-established clothing brand in Canada with stores in cities everywhere. More recently, they have become tremendously popular in Korea and Taiwan and seem to be making their mark on the US as well with a total of 7 stores currently open for business.