This has to be the Norwegian equivalent of Engrish.
Pimp is a kind of "freeze yourself" ice popsicle sold in Norway,
similar to Mr. Freeze, only much smaller. They come in bags which
contain about 20 popsicles (IIRC), which you go home and put in the
freezer, and take out the next day.
The bag sports a drawing of a friendly penguin on an ice floe,
above which is written in large, friendly letters: "PIMP".
I doubt that it is marketed by the same name to English-speaking
countries, if at all.
As for the actual ice popsicles, I haven't tried them myself, but they
are said to be of poor quality.