SWiSH is a shareware program that generates textual animations and special effects for web. It runs in Microsoft Windows, and produces Macromedia Flash files. It's easy to create text effects with it - much easier than with Flash itself.
The users think it's really cool, but in my opinion, once you've seen one SWiSH animation (and dropped your jaw on the floor =) you've seen them all. It may even be that SWiSH encourages useless use of Flash...