This should really be of the world, but someone else coined this phrase, so I'll stick with it even though I don't know who it was. Anyway, it refers to the tendency of everybody to copy Apple's post-iMac design techniques. Everything is starting to come in transparent, gel-like colors and "flavors." You can get almost anything in your choice of colors, and see-through, from disposable cameras to (I am not making this up) toasters to designer water faucets. While I am in favor of personalization, I think it's gotten out of hand. It's all a bit too precious. What's next, custom-colored translucent iBodyparts? Our kids will laugh at us about this someday.

PS: If you know who came up with the phrase, write it up or /msg me

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