Once legendary Canadian department store, now foundered on the shoals of bankruptcy. Survived by The Bay, Sears, Zellers and the marauding multi-national Wal-Mart.

Founder Timothy Eaton's original Eaton's motto: "Goods satisfactory or money refunded".

The flagship store of Eatons re-opened on November 25, 2000 in the Rideau Centre, Ottawa, Ontario.

Sears, the new owner, has launched an intensive marketing campaign for Eatons, focused on the colour aubergine. (Aubergine is the French word for eggplant. To most people, it's deep purple).

There was a live jazz duo and piano player brought in for the opening, as well as free prizes to the first thousand people in the store.

Jean Senechal, manager of the Ottawa location who gave the media a tour of the store yesterday, said it is aimed at "sophisticated, time-press-ed, urban shoppers. Our position will be a little bit more upscale than The Bay, but not as upscale as Holt Renfrew."

Incidentally, the apostrophe has been dropped from the name (from Eaton's to Eatons), and the Ottawa location is one of only seven across Canada.

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