Created and first published on December 24, 1728, this newspaper
was the second paper ever printed in Philadelphia
. It was published by editor Samuel Keimer
, who attempted to make the paper popular by publishing within it an encyclopedia
in one-page installments. It was soon bought up by Benjamin Franklin
and Hugh Meredith
on October 2, 1729, and was renamed Pennsylvania Gazette
. In its new form, the encyclopedia
content was dropped, and new editorial standards
were set by Franklin
, who also served as the paper's best writer and reporter.
The newspaper's initial effort to deliver encyclopedia content to a popular audience, and it's ambitious goal of serving as a "Universal Instructor in All Arts and Sciences," may have been an idea before its time, but it can also be seen as a 270 year old harbinger of the eventual development of the everything2 website. Or maybe not.