...it can go really wrong!
Neon signs are attention getters, make no mistake about it, but sometimes the loss of a letter here and there can have unintended consequences! Your "Self Storage" rentals might become Self storage and who knows where that might lead!?
Here are a few examples from real life with strike-through indicating burned out letters:
Petco Supplies and fish (at night becomes) ■■■■■ ■■■■lies and fish
Babcock Frozen Yogurt (becomes) ■■■cock ■■■■■■ Yogurt
Shell (becomes) ■hell
Morrisons (becomes) Mor■■■ons
Dynasty Buffet (becomes) ■■nasty Buffet
Rothschild Liquors (becomes) ■■■■■child Liquors
For Your Home (becomes) For Your Ho■■
Unisex Barbershop (becomes) ■■■sex Barbershop
Hotel Cass (becomes) Hot■■ ■ass
London Drugs (becomes) ■■■■on Drugs
And finally my personal favorite:
(Above billboard)
HILLSDALE (becomes) ■■■LSD■■■
(On billboard)
The Beginning Of Something Wonderful