The Hunger Site was a very "trendy" thing in Finnish media some time ago. Every columnist had to mention it. Which is nice, really. I want to see more popular things that help people in need. If even part of those people who visited the website after reading about it from the paper become regular contributors, that will help many people. It's so small effort that everybody really should go and push that button every day. Set it up on your Netscape Personal Toolbar or whatever, just visit the site daily.