A fast food franchise. In large parts of the United States, especially the South this franchise is the poor cousin to Dairy Queen. When I was growing up in the South, little towns that were not "advanced" enough to earn a DQ got one of these. Although they served soft serve ice cream and a large quantity of fried foods, they were never as tasty (or as clean) as the red and white DQ franchise (which was "in town"). They are what the Dollar General Store is to Kmart and what the Hydrox is to Oreo.