Rolex is the best known of all the Swiss wristwatch manufacturers. Rolex popularised the whole idea of the wristwatch, as well as producing the first waterproof watch which greatly increased the standard of reliability for timepieces. They also pioneered getting official COSC certification for their wristwatches.

Rolex Models are well known for:

  • Ruggedness
  • High resale values
  • Prestige
  • Classic designs that change infrequently.