G4 is also the name of a new cable channel devoted entirely to video games. Intending to capitalize on the rapid expansion of interactive entertainment, comcast began the development of this channel to lure away some of that audience. They also hope that advertisers will be lured by the target demographic, namely teens and young adults. The idea seems somewhat backwards, as their target audience is by definition doing something other than watching TV. That and the fact that news and information about all forms of video games has already been firmly established on the internet. They certainly aren't helping matters with their debut, which consists of two weeks of a live pong game. Straight. In all its monochrome glory. But who knows, it may catch on. We do watch shows about gardening and cooking, two activities just as easily done around the house.