When talking about cars and tires, camber refers to the angle between the tire and the ground. Zero degrees of camber means that the tire is perpendicular to the ground. Positive camber means that the top of the tire sticks out, while the bottom is tucked underneath. Negative camber, which is much more common in racing applications and even on street vehicles, means that the tire is tilted inwards at the top and outwards at the bottom.

This helps to offset body roll during turns; as the car's inertia causes the inside of the tire to lift and the outside to be pressed down harder, having negative camber means that the contact patch is actually square, and each bit of rubber is subject to the same amount of weight, and is therefore putting forth the same amount of force to make the car turn.