When Tokyo Tsushin Kogyo
was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK
. The primary reason they did not, is that the railway company Tokyo Kyuko
was known as TKK
was chosen as a mix of the latin word sonus
, which is the root of sonic
, and the english word sonny
. At the time of the change, it was extremely odd for a Japanese
company to use roman letters to spell its name, much less the phonetic script used in the Japanese writing, instead of Chinese characters.
The move was not without opposition; TTK's principle bank at the time, Mitsui
, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries
, or Sony Teletech
. Akio Morita
was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Chairman Bandai
, and President Masaru Ibuka
gave their approval.