The litter is largely the result of non-smoker/anti-smoker promoted laws which make things like ash trays and ashcans in public places like bars and strip malls illegal. Assumedly these anti-smoker laws were made on the assumption that if there was no place to deposit cigarette butts that people wouldn't smoke. Obviously, 'Big Tobacco' (I don't think they are big tobacco, unless they've started using tobacco in RJR Nabisco brand crackers.) is not at fault. This is simply an unfortunate side effect of legislation against choice.