Ecce homo is also the name of the laundry detergent in the film Mujeres al borde de un ataque de nervios (Women on the verge of a nervous breakdown) by legendary Spanish auteur Pedro Almodovar. Pepa is an actress in a laundry detergent commercial, where she plays the mother of a famous murderer. She helps her son escape from the police by washing all his bloody clothes in Ecce Homo (thus dissolving the evidence).

Some deep-level satire of consumerist desires is probably at work here, but I have no clue what it is.