Soy-based foodstuffs packaged to look like their flesh-based analogue. Often known by delightfully straightforward names such as Notchicken and Notbacon.

It's not immediately obvious exactly who these products are marketed at, but one might guess they are pitched at the more health-conscious, rather than environmentally aware, vegetarian.

Vegetarian sausages and Vegeburgers could also fall into this category, for being based at least in concept on a meat-based food.