(Snack food). A white cheddar popcorn snack in a black bag. One of the first snacks to capitalize on the fact that white cheddar somehow looks "healthier" than Cheetos-style orange cheese colouring, even though the long-term health effects are no doubt the same.

Reputation as the first snack to make use of irony in its back-of-package writing allowed it to gain popularity among coders, aesthetes, and late-night computer sn(h)ackers.