(Snack food). A white cheddar popcorn
snack in a black bag. One of the first snacks to capitalize on the fact that white cheddar somehow looks "healthier" than Cheetos
-style orange cheese colouring, even though the long-term health effects
are no doubt the same.
Reputation as the first snack to make use of irony in its back-of-package writing allowed it to gain popularity among coders, aesthetes, and late-night computer sn(h)ackers.