When spoken three times and followed by a location, this is the intercom code for fire at Toys 'R Us. Intended to prevent a panic, employees are supposed to use this code to call a manager to the fire location to deal with it. How a fire would start in Toys 'R Us, I have no idea, or how people could not notice the plastic-toy-induced-acrid-smoke. I'm not sure if similar codes are used at other large stores such as Wal-Mart or Sears but I'd imagine they do have some way of bringing help to the location without shouting over the intercom, "FIRE IN AISLE 5!"