In sweeps, television goes into "Below the Lowest Common Denominator" mode. Programming becomes more salacious, more tabloidy, more Pavlovian, more glitzy, more bigger than the rest of the year. A probing exposé of Pokemon. A four-part docudrama about the history of the Sports Illustrated Swimsuit Edition. A very special episode of whatever, with guest stars Will Smith and Mariah Carey. Nicole Brown, back from the dead, gives her first interview to Mike Wallace. Must See TV!

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