"We don't speak words, words speak us!" Among the mantras of the post-modern, deconstructionist school of thought. The idea is that there is no real meaning attached to anything we say, and the words are autonomous in and of themselves, and define who we are. For example, "good" and "evil" are merely labels we attach to things, and do not represent any kind of absolute truth. Something is good simply because we call it good, and evil simply because we call it evil.