A postwar, capitalist variant on a quote from Hermann Goering. The original version was "When I hear the word 'culture', I reach for my revolver."

The revised version is said by the character Jeremiah Prokosch (played by Jack Palance) in the film Contempt by Jean-Luc Godard. Informed by the original quote, it's an excellent one-sentence summary of the conflict between art and commerce.

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